Revenue Opportunities for OBGYN Profitability

For many OB/GYN practices, laboratory testing represents a necessary service rather than a revenue consideration. However, understanding the financial movement of lab reimbursements can help practices assess the full picture of their operational costs.

Typically, when a practice orders these tests:

• The third-party lab submits claims for reimbursement and collects payment from payers.
• Patients may also receive billing from the lab for any uncovered portion of the test.
• The practice, despite coordinating the patient’s care and ordering the tests, does not participate in the financial transaction.

This raises important questions for practice management when assessing ways to boost practice revenue:

• How many of these tests do your practice order per month?
• What percentage of your patients pay out-of-pocket for these tests?
• What if your practice could capture even a fraction of this reimbursement?
• Are there alternative models that balance financial efficiency with patient-centered care?

How the Right Laboratory Reimbursement Strategy Can Boost OB/GYN Profitability

At Phytest, we can help OBGYN practices explore their options to take advantage of laboratory reimbursement. By assessing your practice size, patient volume, and long-term goals, we help your practice take advantage of solutions to strengthen your bottom line.

With our managed ancillary laboratory services, OBGYN practices can:

• Continue to outsource to third-party laboratories of their choosing.
• Reduce the testing costs for their patients.
• Keep all workflows and processes the same for their staff.
• Implement our model with no upfront investment.

With our sister company, PhytestDX, OBGYN practices can transform their practice operationally, clinically, and financially by:

• Incorporating an in-house laboratory owned by the practice.
• Providing patients with greater clinical care with faster turnaround times, increased accuracy and reporting, and improved communication between providers and diagnostic professionals.
• Partnering with our team of experienced laboratory professionals to fully manage and operate the laboratory while the practice continues point-of-care focus.

Why Choosing the Right OB/GYN Lab Revenue Partner Matters

Not all OBGYN RCM service companies are created equal. Traditional OBGYN billing companies do not specialize in laboratory billing, focusing solely on office visits, procedures, and surgical claims. Laboratory consulting companies often promise high returns on their projections for in-house labs but then leave practices to fully manage and operate a laboratory on their own. This gap in both industries results in lost revenue opportunities and unnecessary administrative burdens for OB/GYN practices. That’s why working with a partner who understands lab-specific revenue opportunities in OBGYN practices is critical.

A streamlined OB/GYN laboratory reimbursement strategy ensures that practices receive full reimbursement for the services they provide, including laboratory testing.

By integrating a laboratory reimbursement strategy into your practice’s financial model, you can:

• Take more control over the costs of laboratory tests your practice is already ordering.
• Increase patient satisfaction by providing them with lowered lab bills, an expert support team that can answer all questions about their lab bill, and promote greater follow-through with care plans.
• Improve cash flow by leveraging laboratory reimbursements as an additional revenue stream.

Take Control of Your Practice’s Financial Future

For practices looking to improve profitability and add another stream of revenue into their OBGYN RCM, a strategic focus on laboratory reimbursement is a must. Partnering with a team that specializes in revenue cycle management for OB/GYN laboratory claims ensures that every dollar is accounted for while keeping your practice financially strong.

Contact us today to explore how optimizing your lab reimbursement strategy can transform your OBGYN private practice into a more profitable, efficient, and patient-centered operation.